Posted on May 13, 2023In setting up the value of an online conversion action, what should you do? Regardless of the value of the lead, always set it as $0. Regardless of the value of the lead, always set it as $1. If the average value of a lead is $20, assign the value as $20. If the average value of a lead is $20, assign the value as $200. Post navigationPrevious post: How would you turn marketing insights into action?Next post: In what way does experimentation help achieve a best-in-class measurement approach?