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What Can Ad Templates Help Advertisers Do?

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Answer

  • Increase ads’ CTR — the more keywords that can be inserted into the ad, the more noticeable it will be on Search.
  • Pass moderation faster than with regular ad copy.
  • Get their ads to appear in all possible SERP layouts.

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Where Can You Add Text Using Templates?

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Answer

  • In the first and second ad titles, ad text, URL, display link.
  • In the first and second ad titles, ad text, URL, display link, sitelinks and callouts.
  • In the first and second ad titles, ad text, URL, display link, sitelinks.

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Which Types Of Data Can Advertisers Use To Create A Yandex.Audience Segment? Select The Fullest Answer.

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Answer

  • Mobile device IDs and phone numbers.
  • Phone numbers, email and IP addresses.
  • Phone numbers, email addresses and mobile device IDs.
  • Email and IP addresses.

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Which Ad Extensions Can Appear On Yandex Search? Select The Fullest Answer

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Answer

  • Sitelinks, callouts, display link, vCard, second ad title, Yandex.Market rating, app.
  • Sitelinks with descriptions, callouts, display links, vCards, prices, apps.
  • Sitelinks with descriptions, callouts, display links, vCards, second ad titles, Yandex.Market rating.

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An Advertiser Wants To Increase The CTR Of Her Ad Without Raising Her Bids. What Would You Recommend That She Do?

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Answer

  • Write in all capital letters to highlight information about discounts and promotions.
  • Change her bidding strategy.
  • Add all ad extensions: Sitelinks with descriptions, callouts, vCard, display links, second ad titles.

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What Is An Extended Ad Title? Select The Fullest Answer.

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Answer

  • The first sentence from the ad text which is automatically added to the title of the ad. The ad title size cannot exceed 65 characters.
  • The first sentence from the ad text or the URL of the advertised site which is automatically added to the title of the ad, the ad title cannot exceed 56 characters in length. It cannot be disabled, contact the Yandex.Direct support team.
  • The first sentence from the ad text or the URL of the advertised site, which is automatically added to the ad title. The ad title cannot exceed 56 characters in length.

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