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You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?

  • By Google Merchant Center only
  • By any Comparison Shopping Service (CSS) you work with
  • By one Comparison Shopping Service (CSS)
  • By Google My Business.

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You own a small business that sells baseball caps. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?

  • Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
  • Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.
  • Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
  • Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.

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What’s an example of an omnichannel goal?

  • Wanting to double in-store sales by Q4
  • Promoting a 20% off discount for shoppers who buy online and pick up in-store
  • Wanting to increase online sales by driving consumers to the website to make a purchase
  • Raising awareness about a new soft drink flavor across Google platforms

OR

  • A cosmetic company wants to increase their online sales by driving consumers to the website to make a purchase.
  • The store marketing team at a large pet company wants to double only in-store sales by Q4.
  • A beverage company wants to raise awareness across Google platforms on a new line of sparkling water.
  • The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store.

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Which of these are ways you can help build a better consumer experience to drive action? Choose three.

  • Let shoppers buy online and pick up in-store.
  • Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
  • Simplify the shopping experience by providing minimal information.
  • Adopt a single channel experience (online only or offline only).
  • Offer an easy checkout process.

Download all the updated Google Shopping Ads Certification Exam Answers

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What are three ways that you can help build a better consumer experience to drive action? Choose three.

  • Let shoppers buy online and pick up in-store.
  • Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
  • Simplify the shopping experience by providing minimal information.
  • Adopt a single channel experience (online only or offline only).
  • Offer an easy checkout process.

Download all the updated Google Shopping Ads Certification Exam Answers

[100% Pass & Money Back Guarantee]