Category: AI-Powered Google Shopping Ads Exam Answer

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Which two statements accurately convey what differentiates Shopping campaigns from Search campaigns? Choose two.

  • Shopping campaigns are organized by ad groups instead of products groups.
  • Shopping ads are manually generated.
  • Shopping campaigns are organized by product groups.
  • Shopping campaigns rely on product information instead of keywords.

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Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two.

  • Shopping campaigns are organized by ad groups instead of products groups.
  • Shopping ads are manually generated.
  • Shopping campaigns are organized by product groups.
  • Shopping campaigns rely on product information instead of keywords.

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How are Shopping ads created?

  • Keywords in Google Ads help Google’s system determine which ad will show for a user’s search query.
  • The product information in Merchant Center and the bid set in Google Ads helps Google’s system determine which ad will show for a user’s search query.
  • Keywords in Google Ads and the bid set in Merchant Center helps Google’s system determine which ad will show for a user’s search query.
  • The campaign and bid settings in Merchant Center helps Google’s system determine which ad will show for a user’s search query.

OR

  • Google’s system determines which ad appears in response to a user’s search query based on keywords in Google Ads.
  • Google’s system determines which ad appears in response to a user’s search query based on product information in Merchant Center and the bid set in Google Ads.
  • Google’s system determines which ad appears in response to a user’s search query based on the campaign and bid settings in Merchant Center.
  • Google’s system determines which ad appears in response to a user’s search query based on keywords in Google Ads and the bid set in Merchant Center.

OR

  • When a user enters a query, Google’s system determines which ad appears based on the campaign and bid settings in Merchant Center.
  • When a user enters a query, Google’s system determines which ad appears according to the product information in Merchant Center and the bid set in Google Ads.
  • When a user enters a query, Google’s system determines which ad appears according to keywords in Google ads and the bid set in the Merchant Center.

When a user enters a query, Google’s system determines which ad appears according to keywords in Google Ads.

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What are free product listings?

  • Free product listings use product information directly from the website to curate no cost ads without a product feed.
  • Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
  • Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
  • Free product listings are paid Shopping ads that are converted due to low impressions and clicks.

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How many Smart Shopping campaigns should you create to maximize performance?

  • Create as many as 150 Smart Shopping campaigns to test performance and optimization.
  • Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
  • There’s no limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.
  • Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.

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What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?

  • Availability is an optional attribute, so Google’s system will flag it as a warning for you to resolve in the future.
  • Availability is not an attribute in the product feed, so Google’s system will disapprove the feed.
  • Availability is a required attribute, so Google’s system will flag it as a warning for you to resolve in the future.
  • Availability is a required attribute, so Google’s system will disapprove the feed until all required attributes are included.

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You’re setting up a product feed in Merchant Center for the first time, and you realize you don’t have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?

  • Availability is an optional attribute, so Google’s system will flag it as a warning for you to resolve in the future.
  • Availability is not an attribute in the product feed, so Google’s system will disapprove the feed.
  • Availability is a required attribute, so Google’s system will flag it as a warning for you to resolve in the future.
  • Availability is a required attribute, so Google’s system will disapprove the feed until all required attributes are included.

Download all the updated Google Shopping Ads Certification Exam Answers

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