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Note: Now it’s available on Google Academy for Ads. Google changed this exam on 17th January 2018.
Some questions example of Search Advertising Exam Answers:
- An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?
- Why would the data for a Search Network campaign show conversions but no view through conversions?
- Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?
- How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?
- You have a friend starting her first AdWords campaign. What would you suggest about how to choose keywords?