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Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page?

HubSpot Contextual Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page?

Answer

  • The lifecycle stage of the users that visit the landing page.
  • The buyer’s journey stage of each individual that submitted the form.
  • The submission rate prior to adding contextual marketing.
  • The referral source of the users that visit the landing page.
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Why is it important to map out the conversion path of a smart CTA for each segment?

HubSpot Contextual Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Why is it important to map out the conversion path of a smart CTA for each segment?

Answer

  • To ensure you know where you’re sending each segment.
  • To ensure that you’re sending each segment to a different page.
  • To ensure that you’re sending each segment to a different stage in the buyer’s journey.
  • To ensure that you’re sending each segment to the page with the user’s preferred language.
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In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach?

HubSpot Contextual Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach?

Answer

  • “Yes. There are all different lifecycle stages reading the blog, so we can maximize our readership.”
  • “Yes. We can change the content for our blog readers, but need to determine if lifecycle stage is the best segment.”
  • “No. We cannot change the blog content because it is confusing to RSS readers.”
  • “No. Search engines would only see the same content as the lead lifecycle stage.”
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Contextual marketing is used in which stage of the Inbound Methodology?

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Contextual marketing is used in which stage of the Inbound Methodology?

Answer

  • Attract
  • Convert
  • Close
  • Delight
  • All of the stages
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Which of the following is NOT a way that contextual marketing can help to increase conversion rates?

HubSpot Contextual Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Which of the following is NOT a way that contextual marketing can help to increase conversion rates?

Answer

  • It delivers offers that are more easily found in search engine results.
  • It delivers offers that are relevant to the user’s needs.
  • It delivers offers that align with the correct stage of the user’s buyer’s journey.
  • It delivers offers that are new for the user.
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What do you learn from a content audit?

HubSpot Contextual Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

What do you learn from a content audit?

Answer

 How many customers each piece of content is generating.
 What your click-through rate is for each offer on your site.
 How many inbound links you’re getting to each piece of content.
 How each piece of content is mapped to the buyer’s journey

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In order to create a good user experience, simplicity is an important consideration for the website’s appeal.

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In order to create a good user experience, simplicity is an important consideration for the website’s appeal.

Answer

True
False

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What are the two types of main navigation menu structure?

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What are the two types of main navigation menu structure?

Answer

 Lateral and centralized
 Flat and deep
 Horizontal and vertical
 Latitudinal and longitudinal

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Where do you want to place a navigation menu?

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Where do you want to place a navigation menu?

Answer

 Just at the top of each website page.
 Just in the footer of each website page.
Above the fold and in the footer of each website page.
 At the top of the homepage and only in the footer on all other pages.

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When designing your navigation, your primary objective should be to include keywords for search engines.

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When designing your navigation, your primary objective should be to include keywords
for search engines.

Answer

 True
 False

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