- Merchant Center lets you manage your store information and how it appears on Google
- Merchant Center lets you manage how your in-store and online product inventory appears on Google.
- Merchant Center lets you create, manage, and run your campaigns
- Merchant Center lets you create and edit affiliate locations and location extensions
- When your ecommerce and in-store products have a strong overlap
- If you have separate online and offline budgets
- When your ecommerce and in-store products do not have a strong overlap
- If you don’t have a eCommerce website
- Grow digital sales through digital marketing channels.
- Grow top-line sales through eCommerce
- Grow in-store sales through a range of marketing channels.
- Grow in-store sales to franchisees.
- location ID
- store code
- item_code
- product_type
- Omnichannel customers make purchases in-store only and account for disproportionately more sales
- Omnichannel customers interact with a product or service at the store versus digitally
- Omnichannel customers make purchases in silos, either online and in-person
- Omnichannel customers interact with a product or service digitally multiple times before purchasing
- Lets you show products that are displayed in your store but are not available for immediate purchase
- Lets you show products that haven’t been released yet
- Lets you show products that are available for pickup outside your store
- Lets you promote products that aren’t currently available in- store, but can be available for store pickup in a few days.
- A grocery company looking to grow foot traffic to their physical locations and promote available products
- An eCommerce website looking to optimize online performance and return on investment across the online customer journey.
- A business that would like their in-store customers to sign up for their monthly newsletter.
- A local internet provider that is looking to secure leads online to promote their new service bundle.
- ad placements
- ad creatives
- creative combinations
- bids
- 500,000
- 1 million
- 100,000
- 5 million
- Omnichannel + Store Centric
- Online + Omnichannel
- Online
- Store-Centric
- Omnichannel
