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To understand how many users are coming from various devices, like computers or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, which of these is considered a “metric” in Google Analytics?

  • The date range setting for the last 30 days
  • The device types, desktops and mobile phones
  • How many users were on mobile phones
  • Where users came from before reaching your site

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You run a small company that has a website as well as an app for iOS and an app for Android. If your objective is to analyze events and users across all three of these, how should you set up your account?

  • One property with a web data stream for your website and one property with an app data stream for your app
  • One property with one web data stream for your website and one app data stream for your app
  • One property with one web data stream for your website and two app data streams, one for iOS and the other for Android
  • One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android

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You’re using Google Analytics for your website. In which situation could you use the Engagement overview report?

  • You’re interested in seeing which pages on your site are getting the most traffic.
  • You’d like insight into your users’ interests they’ve express through their online browsing and purchase activities.
  • You’re interested in seeing where users are coming from before landing on your website.
  • You’re interested in monitoring user activity as it is happening on your site.

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After you’ve exported Google Analytics data to BigQuery, what can you do with your data?

  • You can use SQL to query your data to answer questions and gain insights into your products, users, and channels
  • You can use audiences to target website experiments and test variants of your web pages
  • You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance
  • You can use conversions for ad campaign bidding, and audiences to target ad campaigns

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When a user watches a video, this triggers an event on your website. Which of these is an event parameter?

  • Name of a video watched on your site
  • The devices users are on when watching a video on your site
  • How many users opened the page containing a video on your site
  • How many users viewed a video on your site

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