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Google Search Engine Evaluator Guidelines updated to insert “E-A-T” into “Page Quality”

Google recently updated its Search Engine Evaluator Guidelines, which are the reference point that human quality raters use to assess websites and SERPs.

While these don’t directly affect your rankings, the evaluation of these raters is used to improve Google’s search algorithm. If these changes are important enough for the search engine giant to make, then they are probably worth noting.

The update included more detailed directions about the use of interstitial pages or advertisements. It also puts the importance of “E-A-T” (Expertise, Authoritativeness, Trustworthiness”) within the definition of “Page Quality” in some sections.

These changes have two take-home messages for web developers.

Firstly, the use of interstitial pages or ads is being assessed for its intrusiveness on website speed and overall quality of the visitor experience to the page. Advertisers need to verify that their ads don’t limit a user’s ability to access the page’s main content.

And secondly, the addition of “E-A-T” as an indicator of Page Quality shows us the importance that the search engine places on these criteria, and that they are at least somewhat significant to how quality raters evaluate websites. So it is important you craft engaging, useful, and accurate content.

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Google Content Algorithms and Ranking Effects

Many times a year, Google updates the algorithms in a way that usually describes an improvement to how Google understands search queries and content of a website. These changes affect how website content is seen and measured by search engines, which in turn affects the numbers of visitors to your page.

A number of in-depth research papers have been written about how Google interprets individual words, context, and long-form content to predict what someone is looking for. These papers assess the Google RankBrain and Neural Matching systems among others.

These papers combined are an excellent source of information for building web content and are well worth reviewing.

The ultimate takeaway from the research is that synonyms are important in content but still need to be used naturally and that Google assesses content at three different levels – word, sentence and paragraph. Content still needs to communicate an overall core meaning. Content quality is still an important ranking factor for Google.

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Latest Google Digital Sales Certification Exam Answers 2019

Are you looking for updated Latest Google Digital Sales Certification Exam Answers 2019? If you need Latest Google Digital Sales Certification Exam Answers 2019 – PDF then this the right place to get the Google certificate.

Digital Sales Certification

Our Exam taking team has found May 10, 2019, Google team has changed their Digital Sales Certification Questions set. They have updated exam with the New Question Set.

So, Our Exam Team has updated the answers sheet immediately with all the correct answers.

Google Digital Sales Assessment Details:

  • Questions: The assessment is made up of 78 questions
  • Time: 90 minutes to finish the assessment
  • Passing score: 80% or higher to pass
  • Retake period: If you don’t pass the assessment, you can take it again after 1 day
  • Validity Period: 12 Months

Download the latest and updated Google Digital Sales Certification Exam Answers 2019 – PDF

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New Google Digital Sales Questions and answers:

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Look At The Screenshot Below. What Does It Mean If An Error Sign Appears Next To Your Campaign?

Yandex Direct Certification Exam Answers [100% Pass & Money Back Guarantee]

Answer

  • The campaign was deleted, no information is available.
  • The campaign did not pass moderation.
  • The campaign was not loaded from the server.
  • There are problems that will stop the data from being uploaded.

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Look At The Screenshot Below. What Does It Mean If A Star Appears Next To A Campaign?

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Answer

  • The campaign was sent to the server.
  • The campaign was sent for moderation.
  • There are edits ready to be sent to the server.

or

  • The campaign’s strategy was changed and the edited campaign was sent to the server.

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Can A Dynamic Ad Campaign And A Regular Ad Campaign Work At The Same Time?

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Answer

  • Yes, Dynamic ads complement campaigns with regular ads.
  • Yes, but the campaigns should be separated for different types of host sites, e.g. one campaign for search, and the other for the Yandex Advertising Network.
  • No, the campaigns will compete with each other.

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Can You Use Your Company’s Logo Within A Text & Image Ad?

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Answer

  • No, it is against the rules to use company logos in Text & Image ads.
  • Yes, you can and there are no restrictions.
  • Yes, but only if the logo takes up no more than 20% of the whole image.

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