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Google Content Algorithms and Ranking Effects

Many times a year, Google updates the algorithms in a way that usually describes an improvement to how Google understands search queries and content of a website. These changes affect how website content is seen and measured by search engines, which in turn affects the numbers of visitors to your page.

A number of in-depth research papers have been written about how Google interprets individual words, context, and long-form content to predict what someone is looking for. These papers assess the Google RankBrain and Neural Matching systems among others.

These papers combined are an excellent source of information for building web content and are well worth reviewing.

The ultimate takeaway from the research is that synonyms are important in content but still need to be used naturally and that Google assesses content at three different levels – word, sentence and paragraph. Content still needs to communicate an overall core meaning. Content quality is still an important ranking factor for Google.

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Latest Google Digital Sales Certification Exam Answers 2019

Are you looking for updated Latest Google Digital Sales Certification Exam Answers 2019? If you need Latest Google Digital Sales Certification Exam Answers 2019 – PDF then this the right place to get the Google certificate.

Digital Sales Certification

Our Exam taking team has found May 10, 2019, Google team has changed their Digital Sales Certification Questions set. They have updated exam with the New Question Set.

So, Our Exam Team has updated the answers sheet immediately with all the correct answers.

Google Digital Sales Assessment Details:

  • Questions: The assessment is made up of 78 questions
  • Time: 90 minutes to finish the assessment
  • Passing score: 80% or higher to pass
  • Retake period: If you don’t pass the assessment, you can take it again after 1 day
  • Validity Period: 12 Months

Download the latest and updated Google Digital Sales Certification Exam Answers 2019 – PDF

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New Google Digital Sales Questions and answers:

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You want to generate leads with your Google Ads campaign by encouraging people to fill in an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

Google Ads Digital Sales Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Answer

  • The number of clicks that your ad received divided by the number of times that it showed
  • The percentage of budget spent compared to how many forms were completed
  • You can’t calculate return on investment for campaigns that are focused on online leads
  • How much you’ve spent on the campaign compared to the value of leads generated

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Google AdWords Digital Sales Certification Exam Answer

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Google Analytics can help you learn more about the behaviour of your client’s customers because it shows you how:

Google Ads Digital Sales Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Answer

  • likely they are to become a regular customer.
  • they interact with the client’s website.
  • they perceive the client’s products.
  • likely they are to click the client’s ads.

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Google AdWords Digital Sales Certification Exam Answer

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You are nearing the end of a successful meeting with a client, when they tell you, “this all sounds really great, but I do not have the budget for Google Search right now.” What should you do next?

Google Ads Digital Sales Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Answer

  • Explain the return on investment that the client can expect and explain why they should make room in the budget.
  • Find out if the client has someone that they report to who may be able to approve the investment in display.
  • Empathise and ask the client to tell you more about their concern.
  • Ask the client if their long-term success is worth making room in the budget.

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Google AdWords Digital Sales Certification Exam Answer

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What is the main purpose of summarising the conversation with the client at the end of a meeting?

Google Ads Digital Sales Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Answer

  • It gives the client an opportunity to change their mind about buying from you, so it should only be done if absolutely necessary.
  • It makes the client feel that they are being listened to and the solution provided is customised for them.
  • It buys you extra time to decide how to close the sale.
  • It makes the client feel that they are important and guarantees that they will buy what you are selling.

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Google AdWords Digital Sales Certification Exam Answer

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Thinking about the desired outcome before the meeting will:

Google Ads Digital Sales Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Answer

  • be helpful, only if it will not increase the length of your meeting beyond what is necessary.
  • not be helpful and will cause you to overthink the meeting.
  • be helpful, because it will allow you to focus on how to maximise success.
  • be a waste of time, and you are already very busy.

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Google AdWords Digital Sales Certification Exam Answer

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Which of the following is a benefit of doing pre-call planning before pitching online advertising solutions to a client?

Google Ads Digital Sales Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Answer

  • Preparation is only important if you have multi-person meeting with the client and want to avoid confusion about each person’s role in the meeting.
  • Preparation is not critical if you have enough experience.
  • To guarantee that the client will make a decision by the end of the meeting.
  • To prepare for potential objections that the client may have.

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Google AdWords Digital Sales Certification Exam Answer