Posted on October 17, 2022You’ve created a video ad with an awareness objective, but have noticed that viewers have been dropping off very quickly. You want viewers to pay attention to the entire ad. Which element should you focus on to help viewers better engage? Call-to-action (CTA) Supers Color Audio Post navigationPrevious post: What are the key elements of Google’s ABCDs of effective creative?Next post: You’re creating a Discovery campaign for your t-shirt business and want to select imagery that follows creative guidance. Which of these images follows this guidance?