Posted on October 17, 2022You’re the marketing director at a direct-to-consumer home appliances company and are looking to drive online sales. How should you connect with viewers through video ads? Avoid humor as it’s more subjective. Keep the value proposition and use case precise. Focus on audio and supers to reinforce your message. Feature products in only the first and last five seconds. Post navigationPrevious post: In video advertising, which of the following techniques should you apply to help people think or feel something?Next post: If you want to improve performance of video campaigns, what approach should you take with creative?