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You’re teaching a client how to handle content management and creation. How should the sales team be involved during this process?

  • Not at all. When it comes to content, you should only focus on working with your client’s marketing team to determine which content the sales team needs.
  • Only in the beginning. Gather the content that the sales team is currently using, and then let the marketing team take it from there.
  • Throughout the process. Determine the content the sales team has produced, involve them in future content creation and in providing feedback to the marketing team.
  • At the very end. This is when you should present the content analysis to the sales team and make sure they know which content they should use moving forward.