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You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand. Which of the following combinations aligns to that approach?

  • Start with your data segments, then expand to Customer Match.
  • Start with your data segments, then expand to Affinity Audiences.
  • Start with Customer Match, then expand to your data segments.
  • Start with Customer Match, then expand to Affinity Audiences.