Posted on October 17, 2022You’re looking to connect with viewers and make your brand stand out to potential customers. How can you achieve these goals using a video ad with an awareness objective? Convey multiple messages to resonate with the masses. Leverage key differentiators such as competitive claims and endorsements. Set the context and include a clear call-to-action. Brand often, especially in the last five seconds. Post navigationPrevious post: How often should you examine your asset report and swap out low-performing assets for a Discovery campaign?Next post: You’re working for a direct-to-consumer wine retailer and making your first video ad with the goal of building awareness for your business. What should you do in the first five seconds of the video ad?