Posted on October 16, 2022You’re creating a video ad with the aim of growing consideration for a product. How should you approach making this video ad? Brand often, especially in the last five seconds. Brand only at the beginning and end of the ad. Brand often, especially in the first five seconds. Brand only at the beginning of the ad. Post navigationPrevious post: You’re creating your first video ad and your aim is to drive consideration for your brand’s offering. How should you hero the product?Next post: To improve the performance of video campaigns, how should you approach creative effectiveness?