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You’re a marketer for a wedding planning business, and you’ve been running a campaign across mobile web, mobile app, and desktop web platforms. When reviewing the campaign, you see that mobile-related metrics aren’t appearing. What may be the cause for the missing metrics?

  • Mobile reporting dimensions weren’t added into Report Builder.
  • The campaign only included the “mobile app installs” option.
  • The campaign only allowed for the “mobile app” option.
  • The “mobile website” option was not enabled in the campaign.