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Your new client is a travel company that helps businesses set up company team building activities and retreats. While conducting your content audit, you find a printed brochure with pricing details and customer testimonials. How should you evaluate the performance of this content?

  • Talk to sales reps who have used this brochure to see if it’s helpful in the sales process.
  • Speak to your client’s customers who have previously interacted with this content to get their feedback.
  • Include this piece of content in your audit, but you can only evaluate the performance if it’s available online as well.
  • Share the brochure with the other members of your agency to get an unbiased opinion on the effectiveness of the content.
  • A and B
  • C and D
  • All of the above