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Your colleague Jana imported contacts collected from a recent trade show and is planning to send the contacts an email. In adding contextual marketing to the email, Smart Content Insights show that 98% of the email recipients have an offline source. What does this mean?

HubSpot Contextual Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Your colleague Jana imported contacts collected from a recent trade show and is planning to send the contacts an email. In adding contextual marketing to the email, Smart Content Insights show that 98% of the email recipients have an offline source. What does this mean?

Answer

  • It means that since the contacts came from a trade show, the referral source is unknown.
  • It means that since the contacts were imported, referral source is not a good approach to segmentation for the email.
  • It means that since Jana was not connected to the internet while importing the contacts, the data is incomplete.
  • It means that since the referral source is already known, referral source is not a good approach to segmentation for the email.
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