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Your client’s campaign is ready to run across four publishers, each with their own video creative specifications. Two accept only MOV-transcoded creatives, with one accepting only 640×480 dimensions or larger; one accepts no companion ads; and the fourth hasn’t sent specifications. How should you traffic this campaign?

  • You should delay the campaign until each publisher has sent in their specifications.
  • You should focus only on the publishers who permit MOV-encoded video creatives.
  • You should create a single video ad placement for all four of the publishers.
  • You should create a separate video ad placement for each of the four publishers.