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Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

Google Ads Fundamentals Exam Answer – All Questions With Correct Answer [100% Pass & Money Back Guarantee]

Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

Answer

  • Use the paid & organic report to show when his website appears in organic search, with no associated ads
  • Use the Search term report to show which search terms lead to the most clicks on his ads
  • Use the top movers report to show which campaigns have seen the biggest change in clicks since last month
  • Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers
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Note: Now it’s available on Google Academy for Ads. Google changed this exam on 17th January 2018. 

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