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You work in marketing for an online retailer who wants to increase website sales. Which technique should you use in your video ad to ask people to take action?

  • Provide multiple options for how viewers can take action.
  • Include a specific call-to-action (CTA).
  • Include a generic call-to-action (CTA).
  • Keep audio to a minimum so viewers focus on the call-to-action (CTA).