Posted on November 17, 2022You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action? Include a generic call-to-action (CTA). Keep audio to a minimum so viewers focus on the call-to-action (CTA). Provide multiple options for how viewers can take action. Include a specific call-to-action (CTA). Post navigationPrevious post: You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?Next post: To drive more conversions, how should you approach evaluating video action campaign performance?