Posted on October 17, 2022You work for a creative agency and are aiming to drive awareness for a global beauty brand’s new product. How should you connect with potential customers through a video ad? Include a specific call-to-action (CTA). Avoid humor as it’s more subjective. Share multiple messages about the many ways this product solves a problem. Feature diverse characters that represent your customer. Post navigationPrevious post: Which of these images are most likely to stand out in an app campaign for a travel app company?Next post: How should you approach creative effectiveness in order to boost performance of video campaigns?