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You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the Ad Rank of the ad so it gets more exposure. What action should improve the ad relevance?

  • Adding more negative keywords.
  • Improving the navigation of the landing page.
  • Highlighting product uniqueness.
  • Focusing on connecting to a wider audience.

The correct answer is:

  • Adding more negative keywords.