Posted on September 25, 2022You run a small skateboard accessories shop and want to learn about customers’ journeys from ad engagement to in-store visit. Which metric should you use? Store Visits Local Actions Ad Actions Store Sales Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Reddit (Opens in new window) Related Post navigationPrevious post: Which of these methods would help you test a manual bidding strategy against an omnichannel Smart Bidding campaign?Next post: Which of these definitions describes incrementality?