Posted on October 17, 2022You manage marketing within a direct-to-consumer homewares company and are aiming to drive online sales. How should you approach connecting with viewers through video ads? Feature products in only the first and last five seconds. Avoid humor as it’s more subjective. Keep the value proposition and use case precise. Focus on audio and supers to reinforce your message. Post navigationPrevious post: When making a video ad with an awareness objective, which tactic should you use?Next post: You work for a major retailer that has an annual sale. What feature would help you ensure that Search ads accurately reflect details about the sale?