Posted on October 8, 2022You have the winning bid at a second-price auction for inventory at $12.00. The second-highest bidder bids $8.00. How much will you pay for these impressions? $12.00 $8.01 $8.00 $12.01 Post navigationPrevious post: You launched a Programmatic Guaranteed deal for a major client. While reviewing the impressions, you see that the deal has underdelivered. Your client is concerned and wants to know what could have caused the poor performance. What should you do first to determine why it happened?Next post: For exchanges integrated with deal sync, who must initiate the deal negotiation?