- True – Buyer personas are the foundation of good inbound marketing and inbound sales. Moving forward now might mean you have to redo your sales work later on.
- True – Creating your buyer persona is a one-time activity that must be completed before starting your sales plan.
- False – Buyer personas are something that you continually revise and update over time. As long as you have the basic outline complete, you can move forward.
- False – Buyer personas are more important for marketing than sales. It’s a nice to have, not need to have.
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