Posted on February 16, 2023Yandi’s online Bike Store is choosing an automated bidding strategy. They want to get as much conversion value and revenue as possible for given return on ad spend objective. Which bid strategy should they choose? Maximum conversions Target cost-per action Target impression share Target return on advertising spend Post navigationPrevious post: Exact match can also match to search queries that are minor variations of the keyword, or ‘close variants’.Next post: Why is it important to group relevant keywords together in an ad group?
