Posted on October 19, 2022Why should Google follow the viewability standards set by the US Media Rating Council (MRC)? So advertisers know if their audience targeting is successful. So advertisers know if frequency capping is working. So advertisers know if users are double-clicking on their ads. So advertisers know if their ads have truly been seen by users. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Reddit (Opens in new window) Related Post navigationPrevious post: Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses?Next post: What are two reasons advertisers should consider engagement when marketing apps?