Posted on May 15, 2023Why might an advertiser use enhanced conversions for leads? To track sales and events that happen on a website To track sales that happen off a website from website leads To use third-party data to improve their offline lead measurement To improve the measurement of online conversions Post navigationPrevious post: To turn marketing insights into action, what action should you take?Next post: If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?