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Why is optimising customer touchpoints online beneficial for businesses?

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Why is optimising customer touchpoints online beneficial for businesses?

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Answer
  • It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
  • It gives businesses the opportunity to save money on online advertising
  • It provides customers with value every time they come into contact with a brand, helping build trust
  • It gives businesses an opportunity to collect more data from potential customers

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