Posted on February 16, 2023Why is it important to group relevant keywords together in an ad group? They can then trigger an ad from any ad group. They share the same ad or ads. So that those keywords appear in every ad. So you can bid the same amount for every keyword. Post navigationPrevious post: Yandi’s online Bike Store is choosing an automated bidding strategy. They want to get as much conversion value and revenue as possible for given return on ad spend objective. Which bid strategy should they choose?Next post: Contoso Deserts is new to Microsoft Advertising and wants to implement conversion tracking. What is the first step?