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Why are clients sometimes uncomfortable discussing the “why” behind a particular business process, and more comfortable discussing individual technologies?

  • They may not understand the value of a platform audit yet. Take time to educate them on the benefits of platform auditing
  • They might be unclear as to why they need to do an audit if they already feel strongly about removing/adding a particular app from/to their platform
  • They might be unaware of opportunities to integrate a given technology with HubSpot
  • All of the above