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Which of these statements is false regarding the amazon_attributed_events_by_conversion_time table?

  • The impressions column should not be leveraged to calculate total impressions served in the query timeframe
  • The time window used for your query will apply to the time of the conversion event
  • Conversions included within this table have occurred within 14 days of a traffic event
  • The conversions field will always contain a value of either 1 or 0

The correct answer is:

  • The conversions field will always contain a value of either 1 or 0.