Posted on October 22, 2022Which of the following statements about private marketplaces (PMPs) are true? PMPs are invitation-only marketplaces. PMPs allow advertisers broader access to third-party supply. PMPs leverage Amazon’s header-bidding integrations. PMPs extend the benefits of programmatic to specific publisher buys. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Reddit (Opens in new window) Related Post navigationPrevious post: Reid wants to review how well his campaign is performing toward an awareness goal. Which of these metrics will be most relevant to him? (Select 2)Next post: Which of the following describes the viewability standard used by the Amazon DSP?
