Posted on October 19, 2022Which of the following roles does an app play in overall business strategy? Identifying the most important audiences for your business. Improving the average order value of your customer base. Driving as much traﬃc as possible to a .com website. Delivering a great user experience as part of the customer journey. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Reddit (Opens in new window) Related Post navigationPrevious post: What are the two main marketer objectives for app promotion?Next post: What is usually the last touch point at which you might influence a user’s decision to install your app?