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Which of the following concepts best describes how long website forms should be?

HubSpot Marketing Software Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Which of the following concepts best describes how long website forms should be?

Answer

  • Form length varies depending on where a contact is in the Buyer’s Journey and gets shorter as the contact continues through the Buyer’s Journey
  • Form length is primarily decided by the information you need to collect as a marketer
  • Form length should take into account the contact’s perceived value of the offer behind the form
  • Only as many questions as are necessary to determine a visitor’s buyer persona
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