Posted on October 16, 2022Which combination of elements best captures the key principles of Google’s ABCDs of effective creative? Attraction, Branding, Connection, Direction Attention, Branding, Connection, Direction Audience, Branding, Creativity, Direction Attention, Branding, Creativity, Direction Post navigationPrevious post: To improve the performance of video campaigns, how should you approach creative effectiveness?Next post: App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. How should you approach assets to achieve strong results?