Posted on October 21, 2022Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores? Machine learning Media mix model Cross-channel Attribution Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Reddit (Opens in new window) Related Post navigationPrevious post: Which activity might a brand manager track if the desired result is to increase awareness with the customer?Next post: Which attribution type algorithmically evaluates individual customer paths?
