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When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

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When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

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Answer
  • To see personal data about the person who bought from you
  • To understand what is working and what is not
  • To increase your budget to get more traffic
  • To advertise internationally more easily

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