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When optimizing a campaign to drive conversions faster, what action should you take?

  • You should set up the campaign to engage with audience segments who’ve searched for your brand before.
  • You should track lighter actions to provide more signals to Google’s machine learning algorithms.
  • You should track only end actions to provide more accurate signals to our machine learning algorithms.
  • You should set up the campaign to only engage with audience segments that have converted before.