Posted on September 25, 2022When might you use an omnichannel shopping campaign approach? When your ecommerce and in-store products have a strong overlap If you have separate online and offline budgets When your ecommerce and in-store products do not have a strong overlap If you don’t have a eCommerce website Post navigationPrevious post: What’s a priority for the store marketing or traditional marketing team?Next post: What’s the purpose of Google Merchant Center?