Posted on October 17, 2022When making a video ad with an awareness objective, which tactic should you use? Let the product shine, and be different, yet simple. Make people core to the story and be different, yet simple. Let the product shine and put the brand front and center. Make people core to the story and keep branding subtle. Post navigationPrevious post: Which set of words outlines the key principles of Google’s ABCDs of effective creative?Next post: You manage marketing within a direct-to-consumer homewares company and are aiming to drive online sales. How should you approach connecting with viewers through video ads?