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When Designing Mobile Advertising Campaigns, What Is A Best Practice To Identify Which Keywords To Target?

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When Designing Mobile Advertising Campaigns, What Is A Best Practice To Identify Which Keywords To Target?

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Answer
  • Ask your audience what they search for when looking for similar products
  • Use the Google Keyword research tool or Bing Keyword research tool
  • Use a tool to harvest the keywords your competitors are using
  • Use all the usual keywords from your website in your advertising account

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