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When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

Google Ads Fundamentals Exam Answer – All Questions With Correct Answer [100% Pass & Money Back Guarantee]

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

Answer

  • Broad match only includes the exact words and phrases a user searches for
  • AdWords can automatically include these variations for you
  • AdWords only shows an ad for keywords with proper spelling and plural forms
  • Your keyword list would be disapproved based on Google’s advertising policies
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