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What Will Happen If An Advertiser Uses The Same Keyword List In A Regular Search Campaign And A Search Banner Campaign?

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Answer

  • Both ad types can appear simultaneously, since Search banners and regular ads participate in different auctions and do not compete with each other.
  • The ad with the highest combined CTR, bid and quality coefficient will appear.
  • The regular ad will appear, because they have priority over all other ad types.

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