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What is the relationship between personas and Jobs to Be Done?

Hubspot Sales Enablement Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

What is the relationship between personas and Jobs to Be Done?

Answer

  • Personas identify the type of person you should sell to, and jobs describes what you can help them do.
  • Personas and jobs are two different methods of arriving at the same information.
  • Personas identify the people you should sell to, and jobs identifies the people you should hire.
  • Personas are for marketing, and jobs is for sales.
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