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What is the main purpose of summarising the conversation with the client at the end of a meeting?

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Answer

  • It gives the client an opportunity to change their mind about buying from you, so it should only be done if absolutely necessary.
  • It makes the client feel that they are being listened to and the solution provided is customised for them.
  • It buys you extra time to decide how to close the sale.
  • It makes the client feel that they are important and guarantees that they will buy what you are selling.

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