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What is the definition of lead nurturing?

HubSpot Inbound Certification Exam Answers [100% Pass & Money Back Guarantee]

What is the definition of lead nurturing?

Answer

  • The process of building relationships with prospects with the goal of earning their business when they’re ready.
  • A marketing effort focused on engaging with only your leads in a way that encourages them to progress toward a specific action.
  • A marketing effort focused on engaging with your leads and customers in a way that encourages them to progress toward multiple actions at the same time.
  • A sales effort focused on engaging with your warm leads in a way that encourages them to progress toward a purchase.
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